Badumbaaa! A kick start to the month of May with the release of ‘102 Not Out’, a story of the unusual pair of a father and a son, which is marked as a return of the hit Jodi of their times, Big B (Sr. Bachchan) and RK after 27 long years!
Big B and RK decided to rejuvenate themselves by recollecting their old memories. They watched videos and stills of their old times, and we happened to capture these moments and upload them on Facebook, Instagram and Twitter.
Our ‘COOL FATHER’, Amitabh Bachchan and his ‘OLD SCHOOL SON’ Rishi Kapoor were loved by the audience all around. The industry also went head over heels for the Jodi. The common man and the industry expressed their thoughts after watching the movie. These, we pushed on the social media platforms so as to let the audience know how awesome the movie is!
Badumbaaa, composed and sung by Amitabh Bachchan and Rishi Kapoor, became one of the hit numbers. Big B went out of his way to surprise his fans outside Jalsa. Like every other Sunday he came out to wave to his fans, but this time, he added some BADUMBAAA! All the fans along with him went Badumbaaa by dancing on the same. So basically, a great response!
The movie was doing great at the big screen. And to add fuel to that, we started off with the #FamilyNotOut contest. Here, we asked families to share their images while watching the movie ‘102 Not Out’. The contest was a success what with the massive number of entries. 6 winners were shortlisted and got a chance to attend a ‘Meet & Greet’ with Big B.
Overall, it’s safe to say that ‘102 Not Out’ has been a definite success!