Wai Wai City is India’s first QSR noodle bar concept brought together by CG Corp Global, the multinational conglomerate behind one of the most iconic noodle brands – Wai Wai Noodles. To take this up a notch, Wai Wai City expanded with quirky outlets in more cities.
The senior chefs in Wai Wai City believe that noodles are FUN CARB that anyone interested in cooking can use as a base and play around with, in terms of flavours/sauces/styles of cooking and more.
Keeping this in mind, the communication was crafted to suit the personality and tonality of the brand. We did a mix of online and offline activities that resulted in Wai Wai City trending on social media platforms.
Apart from creating a fresh Wai Wai City page on Facebook, we published the latest TVCs of Wai Wai City across digital platforms.
A New Look For Wai Wai City
In order to bring the brand closer to the consumers, we even revamped the existing Wai Wai City website and launched the app where we gave complete details about the outlets, menu, milieu, food images and more. The clutter-free smooth design with ease of navigation helped users to access any information easily. The website was built to be responsive for easy accessibility over desktop, tablets & mobile which ensured SEO for Wai Wai City and improved its ranking in the category of food outlets.
Here’s how we got Wai Wai City trending on digital platform!