‘GujjuBhai - Most Wanted’ is the sequel of the previous hit Gujarati film called ‘Gujjubhai the Great’. Directed by Ishaan Randeria, this film features the famous actor Siddharth Randeria, along with Jimmit Trivedi.
Throughout the month of February, we promoted ‘GujjuBhai - Most Wanted’ across social media platforms. We had shared content that the Gujarati audience could relate to. This included ‘Things Gujju Fathers Say’, ‘Things Gujjus Realte To’ and so on. To keep the audience on ROFL mode, we shared topical memes as well.
We also launched a song named ‘Odhni’, which is a revamped version of the previous hit song ‘Odhni Odhhu’. This was followed by a contest wherein the audience was asked to share entries of its own version of #LehratiOdhni.
The movie finally released on 23rd February 2018 and was the first film in the Gujarati Film Industry to have had paid previews before its release. The film also observed the largest release for a Gujarati movie within Mumbai and Gujarat with 281 theatres and 761 shows per day.
The movie got tremendous response overseas in New Zealand & Edmonton, and it is expecting more shows to be introduced shortly. One thing we know is that this movie is an absolute hit!