Raid is a 2018 Indian period crime thriller, inspired by the real-life I-T raids that were conducted by the officers of the Indian Revenue Service in the 1980s.

On 6^th February 2018, we launched the movie’s trailer for which we began the buildup a day prior. RAID Trailer Tomorrow trended for almost 9 hours all over India on 5^th February. On the day of the trailer launch, #Raid trended on Twitter for almost 3 hours in India in the morning, and later, #RaidTrailer trended on the top for 3 hours on Twitter. We posted the images from the trailer launch event on all the social media properties to increase engagement.

The trailer was trending on No. 1 position on YouTube for almost 70 hours. It grabbed the eyeballs of 8 million users in just one day and bagged outstanding reviews. As of 8^th February, the trailer got 15 million views and slowly accelerated to 20 million by 10^th February. The same day, we launched the contest #RaidWithAjay wherein users had to share the trailer and upload screenshots of the same using #RaidWithAjay as well as tag ‘Raid’, the film. The contest ended on 11^th February. We got around 80 entries for the same out of which 10 winners were selected and were assured a meet & greet with Ajay Devgn.

Shortly after the trailer, we launched the first song of the movie on 12^th February. Known as 'Sanu Ek Pal Chain', a recreated version of 'Sanu Ek Pal', the song got 8 million views by 14^th February and 10 million views by 15^th February. We pushed the song using lyrical and review videos. The new and soulful version scored some amazing reviews.

The next song ‘Nit Khair Manga’ was launched on 20^th February. It attracted 5 million eyes in a day. The reviews for the song were outstanding. The #NitKhairManga contest took place from 22^nd February to 25^th February and involved the users to tag someone and dedicate the song using #NitKhairManga. We received about 65 entries for this from which 3 winners were selected.

We are very sure that Raid is going to be a hit and that it shall generate an awareness about the concept of ‘Raid’ in general.