‘October’ is an upcoming 2018 Indian Hindi-language romantic drama film that is schemed to be released on the 13th of April 2018. The movie has been directed by Shoojit Sircar, written by Juhi Chaturvedi, and stars Varun Dhawan, Banita Sandhu & Gitanjali Rao in the lead roles.
Being a love story, we decided to launch the teaser of the movie on the 14th of February 2018, that is, on Valentine’s Day. It was called ‘A Glimpse into the World Of October’. As this movie is about love and relationships, Valentine’s Day was the perfect day for the teaser.
We pushed the teaser on the movie’s social media properties, talent accounts and the relevant stakeholder accounts. Overall, we garnered about 1.5 million views in 24 hours and crossed 2.65 million by the end of the month.
Considering the sensitive and emotional angle ‘October’ portrays, we are sure that this movie will strike a chord with many hearts and will become a definite hit!