Back
When Releases & Launches Mingled Digitally

Fox Star India is one of the biggest production houses in the world. Every year, it comes out with some of the best stories and culminates them into amazingly beautiful movies. Here’s a gist of what we did for this brand in December 2017!

Launches

This month, we launched a few trailers and movie posters!

  1. Maze Runner: The Death Cure

OOAYEE CONTEST

We released the official movie trailer on December 8th, 2017. Click here to watch it!

  1. Alita: Battle Angel

OOAYEE CONTEST

We released the official movie trailer on December 8th, 2017. Click here to watch it!

  1. The Shape of Water

OOAYEE CONTEST

We released the official movie trailer on December 19th, 2017. Click here to watch it!

  1. Ferdinand

OOAYEE CONTEST

Ferdinand is the story of a young bull who escapes from a training camp in rural Spain after his father never returns from a showdown with a matador. This is a multi-starrer film that shows how Ferdinand is a LOVE-A-BULL character.

Objective

To promote the Blue Sky Studios’ animated film, Ferdinand, that was releasing in India.

Strategy

The strategy of the campaign was to highlight Ferdinand as a character that is built to fight but born to love, and to communicate that though he is a giant bull, he doesn’t want himself to see in the bull fighting rink.

Execution

We conducted a few contests around the theme of the movie. The names and the content of the contests are mentioned as follows:

  • #MyFerdinand: We asked the users which unusual pet they would like to own.
  • #GiantProblems: This was where the users were supposed to share the problems that they thought were big at first.
  • #JustLikeFerdinand: This was all about not judging a bull by its cover.
  • #MyOddSquad: This involved the users to tag their friends who completed their odd squad.
  • #FerdinandTomorrow: This was a Twitter Q&A contest.
  • #NotSoVisiBULL: We asked users to spot Ferdinand in the real-life situations given.

Results

The best activity that worked for us was #MyFerdinand wherein we received a growth of 924 fans on Facebook during the contest timeline and #FerdinandTomorrow contest on Twitter wherein we received a potential reach of 18.76 million.

  1. The Greatest Showman

OOAYEE CONTEST

Inspired by the imagination of P. T. Barnum, The Greatest Showman is an original musical and biopic that celebrates the birth of show business & tells of a visionary who rose from nothing to create a spectacle that became a worldwide sensation.

Objective

To promote the musical film of the year, The Greatest Showman releasing in India.

Strategy

The objective of the campaign was to showcase The Greatest Showman as the biggest spectacle of the year. The strategy we followed was to bank on Hugh Jackman fans, musical drama fans etc.

Execution

We conducted a few contests around the theme of the movie. The names and the content of the contests are mentioned as follows:

  • #ThisIsMe: Picking up the lyrics from one of the famous songs from the movie, ‘This Is Me’ was the contest wherein fans had to tell us what makes them different from others.
  • #GreatestShowcase: The Greatest Showman’s star cast costumes were displayed in theatres, and fans were asked to share their pictures with the costumes using the hashtag.
  • #JustLikeShowman: Fans had to share their Boomerang videos doing Showman’s hat tricks.
  • #GreatestShowmanTomorrow: This was a Twitter Q&A contest.

Results

The best activity that worked for us was #JustLikeShowman wherein we received a growth of 1,062 fans on Facebook during the contest timeline and #GreatestShowmanTomorrow contest on Twitter wherein we received a potential reach of 17.23 million.

Conclusion

Our launches and campaigns, have together generated a good reach for the brand and have gotten the audiences excited about these mew movies. We hope to keep supporting this production house digitally!

leave your comment