Bosch Home Appliances participated in the exhibition at The Economic Times ACETECH, a leading trade fair in Asia for architecture, building materials, innovation and design and only third-of-its-kind in the world. From pre-buzz to post-the-event, we leveraged its presence at Acetech.
How did we leverage our presence at Acetech?
To create the right traction for the presence at Acetech 2017, we executed contests across Bosch social media platforms.
We executed a contest called #LivingWithBosch wherein we gave users a chance to know a little more about our appliances. The contest was in a quiz format with hints about our appliances and the users were asked to guess the appliances. The gratification was VIP couple entry for Acetech.
Announcement posts of Bosch at Acetech along with countdown posts were executed on the digital platforms to create more curiosity towards Acetech.
The stall at Bosch gave the audience a virtual reality experience which allowed them to look inside a working dishwasher. The concept was promoted across digital platform pre and during the event, along with emailers.
Activities done during Acetech 2017:
Timely updates of highlights of each day.
Facebook live coverage of important activities.
Live tweets and updates from the event across all platforms.
Instagram stories executed for important activities.
a) The new marketing technology of beacons was executed for Bosch in association with Beaconstalk
b) Beacons are tiny devices installed in the vicinity of the event to capture customer data along with promoting the required marketing communication for the brand through wi-fi and Bluetooth connectivity.
c) Through this activity, we promoted the living with Bosch concept along with the website page of Living with Bosch.
A video covering the entire event of Bosch-at-Acetech was created and promoted along with teaser videos for both, across all digital platforms.
Bosch stall won bronze in the Grand stand awards at Acetech, for the best-designed stall. This was promoted digitally across all platforms.
The entire campaign of Bosch at Acetech received good engagement and reach across all platforms.