Virtual Reality Experience At Acetech

Bosch Home Appliances participated in the exhibition at The Economic Times ACETECH, a leading trade fair in Asia for architecture, building materials, innovation and design and only third-of-its-kind in the world. From pre-buzz to post-the-event, we leveraged its presence at Acetech.

How did we leverage our presence at Acetech?

Appliances Contest 2

Appliances Contest 1

Pre-buzz activities:

  • To create the right traction for the presence at Acetech 2017, we executed contests across Bosch social media platforms.

  • We executed a contest called #LivingWithBosch wherein we gave users a chance to know a little more about our appliances. The contest was in a quiz format with hints about our appliances and the users were asked to guess the appliances. The gratification was VIP couple entry for Acetech.

  • Announcement posts of Bosch at Acetech along with countdown posts were executed on the digital platforms to create more curiosity towards Acetech.

  • The stall at Bosch gave the audience a virtual reality experience which allowed them to look inside a working dishwasher. The concept was promoted across digital platform pre and during the event, along with emailers.


Activities done during Acetech 2017:

  • Timely updates of highlights of each day.

  • Facebook live coverage of important activities.

  • Live tweets and updates from the event across all platforms.

  • Instagram stories executed for important activities.

  • Beaconstalk:

    • a) The new marketing technology of beacons was executed for Bosch in association with Beaconstalk

    • b) Beacons are tiny devices installed in the vicinity of the event to capture customer data along with promoting the required marketing communication for the brand through wi-fi and Bluetooth connectivity.

    • c) Through this activity, we promoted the living with Bosch concept along with the website page of Living with Bosch.

LI 1

Dishwasher VR

Post-event activities

  • A video covering the entire event of Bosch-at-Acetech was created and promoted along with teaser videos for both, across all digital platforms.

  • Bosch stall won bronze in the Grand stand awards at Acetech, for the best-designed stall. This was promoted digitally across all platforms.


The entire campaign of Bosch at Acetech received good engagement and reach across all platforms.

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