All About You is Deepika Padukone’s fashion label. Boasting of elegant apparel, it has captured many hearts and given the brand not only a reputation but an everlasting place in the wearer’s mind.
In September, the brand launched their Autumn/Winter’17 collection across all its social media platforms. Our campaign for this launch ran long and included innovative ads such as display ads, engagement ads, Instagram sponsored ads, and programmatic ads.
We also associated with top fashion and entertainment portals like Grazia, Femina & Filmfare so we could launch the first AW BTS video online. The results we got to with the help of these portals were as follows:
Delivered: 36,398 Overall Page Views with 29,271 Unique Clicks
Average Time Spent: 1.2 Minute+
AW BTS video
Delivered: 5 Lakhs+ Reach from overall GRAZIA social media handles
Video Views: 3.22 Lakhs+ Video Views achieved overall (122K from Facebook, 311 from Twitter and 199K from Instagram)
Engagements: 10K+ Engagements overall from GRAZIA Social media
AW BTS video
Delivered: 7.3 Lakhs+ Reach from overall FEMINA social media handles
Video Views: 3.18 Lakhs+ Video Views achieved overall (301K from Facebook, 3K from Twitter and 15K from Instagram)
Engagements: 10K+ Engagements overall from FEMINA Social media
AW BTS video
Delivered: 8.4 Lakhs+ Reach from overall FILMFARE social media handles
Video Views: 3.94 Lakhs+ Video Views achieved overall (3.45 Lakhs from Facebook and 49K from Instagram)
Engagements: 10K+ Engagements overall from FILMFARE Social media
Finally, we boosted the campaign posts on Facebook & Instagram on a regular basis, increasing the reach, profile visits, & website clicks.
On the 13th of November, we launched the winter collection. And it’s already shooting for the wintry sky!
Innovative ads worked really well for All About You AW collection promotion with getting us over 51 lakh impressions.
Using these ad formats generated a traction of more than 40k website clicks.
Femina and Grazia advertorial worked extremely well and gave us 153k+ unique page views.
BTS video promotion on Grazia, Femina & Filmfare social media pages got us 30K+ engagement on the posts
We experimented with Instagram story ads for the first time getting us a reach of 11,14,324.
All About You is one of those brands that comes up with new innovations every season, defining not only the fashion of the season but also shaping the style of the era. We hope to continue supporting this awe-strikingly fashionista brand digitally!