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First-Look Poster Scores Goals In The Digital World

A country that worships sportsmen, cannot resist biopics based on them. Over the years, Indian cinema has evolved to give us beautiful biopics such as Mary Kom and Bhag Milka Bhag. 2018 is to see another biopic, Soorma, based on the story of the legendary story of Sandeep Singh, the former Indian hockey captain. It is directed by Shaad Ali and produced & distributed by Sony Pictures.

We introduced the first look of the film starring Diljit Dosanjh and Taapsee Pannu. The poster was shared by the production house, the entire star-cast as well as Sandeep Singh. The poster generated a lot of excitement amongst the audience as well as the news portals. Our build-up resulted in the trend of #DontLetThisStoryPass and #Soorma for about 2 hours.

The film is all set to release on 29th June 2018 and with amazing results like these in Phase 1 itself, this film is definitely going to be a ‘sure-fire’ hit!

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