The period drama based on the story of Rani Padmavati has been in the news ever since the first look has been out. After Padmavati and Maharawal Rana’s first look was launched in September, we introduced the audience to one of the most awaited characters – Alauddin Khilji! October also gave the audience a glimpse of the epic saga with the launch of the trailer that broke the internet! People could not keep calm and the trailer broke the record for the most views under 24 hours. Later in October, we also launched a song, Ghoomar, that saw Deepika Padukone in a graceful avatar and got everyone talking about her performance on the folk song.
Khilji made an appearance!
Following the continuation of Poster Launches for the characters, on October 3rd, 2017, Ranveer Singh initiated the launch of Khilji’s 1st poster at 1:44 AM and 2nd poster at 1:54 AM
The terror he spread:
On 3rd October 2017, stories around Padmavati had been trending for the past 24 hours.
#Khilji trended on the No.2 spot all over India. The hashtag had been trending for dominating part of the day for more than 2 hours.
#Khilji generated potential total reach of 84.68 million
More than 100 media portals created stories around the posters for Ranveer Singh
A glimpse of one of the most awaited films!
On 9th October, at 1:03 PM, the trailer for Padmavati was launched and was pushed by the talents of the film. The trailer was unanimously appreciated across all social media platforms by celebrities, influencers and common folks alike.
The attention they captured:
The trailer broke the record for most views under 24 hours on YouTube.
As per the last update, the trailer has crossed 50 million views across all the platforms.
#PadmavatiTrailer generated potential total reach of 93.47 million
#PadmavatiTrailer trended on spot 1 for more than 8 hours on Twitter. The hashtag was also a trending topic Worldwide on Twitter
The trailer trended on number 1 spot in India. YouTube’s official Twitter account also tweeted out the trailer.
The trailer trended on number 1 spot in India on Google under ‘All Categories’
The trailer also trended in countries like Canada, Australia and Singapore on Google
Rani Padmavati graces the internet with an elegant and traditional performance
On October 25th, 2017, Ghoomar, the first song from the film Padmavati was launched. The video song was also pushed by talents and production houses. Fan Clubs for the talents were activated for the same.
As a part of engagement activity, #DoTheGhoomar challenge was initiated by Deepika Padukone on October 30th, 2017, followed by the film page. The activity is leveraged by activating fans across all platforms.
The hearts that the performance stole:
The trailer broke the record for most views under 24 hours for T-Series
Ghoomar has 20.9 million views on YouTube and 1.6 million views on Facebook.
#Ghoomar had a total reach 212.49 million across digital.
There was high conversation around the jewellery, costumes and overall look as well
The song was a trending topic on Twitter for more than 4 hours and worldwide for more than 15 minutes
It was a trending topic on Google in India
On YouTube, the song has trended on various positions in more than 48 international locations. Top trending locations being Taiwan, Philippines, Indonesia and Oman apart from India.
We cannot wait for this Sanjay Leela Bhansali story to start its reign. Can you?