Making Celebrity Dedications

Sundar. Susheel. Risky. This movie will give you a taste of all three. The entire world has been waiting for this action romantic comedy since the trailer launch.

‘A Gentleman: Sundar, Susheel, Risky’ starring Sidharth Malhotra and Jacqueline Fernandez hit the screens on the 25th of August, 2017 and has ever since blown away the audience with their irresistible charm and chemistry! In the release month, two songs were released digitally with a twist!

1) What we did? #ChandralekhaKaraoke

We launched the song ‘Chandralekha’ for which we did a Karaoke activity where the cast dedicated songs to their celebrity friends and conducted a karaoke contest.

2) How we did it!

  • We conducted an activity launched by Sidharth Malhotra & Jacqueline Fernandez.

  • In the contest, the audience had to share a video of a karaoke version for the song ‘Chandralekha’.

  • Selected few would win a autographed karaoke mic by Sidharth and Jacqueline.

  • We received a total of 60 entries.

3) We also got the other celebrities involved! Jacqueline and Sidharth dedicated the song to other celebs as well!

  • The cast sent personalized videos to celebs dedicating the song to them.

  • The lyrics went like ‘Oo (celeb name) Jab Jab Tujhko Dekha, Aaiye Aisi Feeling First Time Tujhko Dekha’.

  • Sidharth pushed out the video for Alia Bhatt, Katrina Kaif, Sonakshi Sinha and Shah Rukh Khan.

  • Jacqueline Fernandez pushed out the video for Salman Khan, Varun Dhawan, Sonam Kapoor and Karan Johar.

Apart from the sexy party-cum-karaoke song ‘Chandralekha’, we also released the most awaited song ‘Bandook Meri Laila’ which went on to be No. 1 on iTunes.

leave your comment