One of the most awaited films of the year, A Gentleman: Sundar, Susheel, Risky, is all set to release on the 25th of August, 2017. This action comedy is written and directed by Raj & D. K and produced under the banner of Fox Star Studios. The film stars a never-seen-before pair of the dashing guy-next-door, Siddharth Malhotra, and the sizzling beauty, Jacqueline Fernandes. While the real world is already super-excited for the movie, we’ve already begun taking care of it in the digital world! Take a look!

#BeSundarSusheelRisky Contest

We started by introducing the characters, after which we conducted a #BeSundarSusheelRisky Contest.

• Prior to the trailer, we launched a 360 degree image with added elements in the poster released earlier.

• The audience had to find the added elements in the image and send us the screenshots of the same.

• The lucky winners would win cool movie merchandise.

• We received a total of 150 entries.

Watch the trailer before the world/Poster Launch

Post that, we gave the audience a chance to watch the trailer before the world / poster launch.

• We launched a microsite thus releasing a poster.

• The audience had to unscramble the pieces of the poster to reveal the new poster and hence would have a chance to see the trailer before the world.

• Once they unscramble the poster they would have to share it on their social profiles to be eligible to watch the trailer before the world.

#DiscoDisco Microsite

The buzz we created resulted in 4 million views in less than 48 hours on the trailer. The trailer also went to trend on Youtube at #1. Post that we launched the first track of the film, #DiscoDisco, which will take you back in time with its look and feel because who doesn’t love the 70s! The video got 5 million views in 2 days! Simultaneously, we conducted a digital activity for the song.

• We launched the #DiscoDisco Microsite where we conducted a 24 hour LIVE #NonStopDiscoDisco party.

• The audience had to upload their disco moves on their social media platforms and the same would be featured on the microsite, hence creating a non-stop party with all the video entries playing on loop for 24 hours.

• There were around 70 video entries.

 #WeekendKiBaatBanJaye

The week after that we launched our next track, Baat Ban Jaye, which will give you major beach vibes! We also conducted an engagement based activity.

• We conducted an activity launched by Sidharth Malhotra & Jacqueline Fernandez.

• In the contest, the audience had to tell us why they need a getaway from their daily routine.

• Selected few would win a flight tickets to anywhere in India free of cost as gratification.

• We received a total of 150 entries.

As the movie is all set to release in a few days, we know that our gentleman and his beauty are going to win hearts in the real world, while we attract the audience in the digital realm.