Salman Khan has rocked Bollywood ever since he entered it. With Tubelight, he’s rocked it some more and illuminated the path for many. With our excitement for the film too, we executed the following!
Radio Song Launch
We started our build up to the Radio song, 5 days before its initial launch on the 16th of May. Having activated our #TubelightDubsmash and #TubelightInDubai contest, we gave handpicked fans/followers a chance to attend the Radio Launch event in Dubai, and have a meet and greet with Salman Khan.
We started the launch day with build-up activities for the song coming out and shared real-time content from our live Radio Launch Event in Dubai. Live Tweeting, Instagram Stories & Posts, and Cross Posting on Facebook was done in real time to keep our social media followers updated with the event. Together, we garnered a staggering reach of 172.70 Million in total, enabling 5,071 engaged users overall.
The song crossed well over 11 Million views on the Facebook and YouTube channels of Sony Music India within 24 hours.
Salman Khan trended on Facebook, post the Radio song launch for over 24 hours.
Radio Song started trending at number #1 spot on YouTube a day post its launch.
Radio Song trended in 20 countries post its launch and achieved the #1 spot in countries like Australia, New Zealand, Canada, Germany and India.
On Facebook, it got over 130K likes, 11.5K shares and over 1.9K comments.
Tubelight 1st Character Emoji
The same day as the Radio Song launch, we launched a personalised Emoji for Salman Khan, making Tubelight the first Bollywood film to have its own character Twitter Emoji. This innovation on part of Team Tubelight was well received by fans and portals and instigated positive conversations.
The #TubelightKiEid Emoji was trending within 30 minutes of its launch and trended overall for 3 and a half hours, and on media portals like Bollywood Life, Miss Malini, India West, Urban Asian, DNA India, Indian Express, Scoop Whoop News and many others.
There have been more than 500K hashtag mentions for Tubelight (& related hashtags) till date.
There have been more than 70 Million hashtag impressions post the Emoji launch.
8 Hashtags were associated with the Emoji.
We started our build up to the Trailer launch 3 days in advance. We activated our #TubelightTrailerWithSalman and #TubelightTrailerEvent contest wherein, we gave handpicked fans/followers a chance to attend the exclusive fan screening of the Tubelight trailer with Salman Khan, before the rest of the world watched it. We shared real-time content from our live media preview and fan screening from the Trailer launch event in Mumbai with Live Tweeting, Instagram Stories & Posts, and Cross Posting on Facebook to keep our social media followers up to date with the event. Together we garnered a staggering reach of 48.73 Million in total, enabling 6,067 engaged users on the way.
#TubelightTrailer started trending in India on Twitter on the launch day within 7 minutes of its launch.
In 24 hours, the trailer crossed well over 13 Million views on Facebook and YouTube combined.
Tubelight was trending on Facebook, post the trailer launch for over 24 hours.
Tubelight Trailer started trending at number #1 position on YouTube from 3 pm as on 26th May 2017. It trended on top for about 45 hours.
Media portals like Bollywood Life, Miss Malini, India West, Urban Asian, DNA India, Indian Express, Scoop Whoop News, and many others contributed positive reviews that only helped us generate positive conversations.
On Facebook, it has got over 9.7 Million views, reaching over 25.3 Million people, with 481.5K Likes, 47.5K shares and over 7.4K comments.
On YouTube, it has garnered over 18.6K comments and 240K likes with a Like-Dislike ratio of 10:1.
#TubelightTrailer trended worldwide for over 5 hours.
FB Video cover
Tubelight became the first Bollywood film to activate the cover video feature of Facebook in India as on 23rd May 2017.